Q: What’s worse than a sticker ad on the front page of your paper, covering your nameplate and skyboxes?
A: A sticker ad that’s not a sticker ad.
The beauty of a printed sticker ad: Your marketing folks can still sell a sticker ad position. Meaning readers will see a sticker ad, pull it off and there’s another ad underneath.
Yes, obtrusive advertising had reached another low. Thanks to Diego Sorbara of the New York Times for the tip.
Average daily circulation for the Saratogian is just 6,812.