Tracy Collins, director of the Gannett Design Studio in Phoenix made a great catch while watching ESPN Thursday.
He spotted the helmets for this week’s college football matchups and noted:
The helmet facing Wisconsin’s is for the University of Arizona. Wisconsin plays Arizona State.
This would be the pair in the middle rack, on the right.
Oh well, at least they’re in the same state.
The helmet designs aren’t even close. On the left here, is the correct one: Arizona State, with the giant pitchfork logo. Arizona is on the right.
UPDATE: 10:05 a.m.
Elizabeth Hoekenga of the Huntsville Times tells us:
They also did this earlier.
Apparently, she means earlier today. Here’s the screencap she forwarded:
Alabama plays Texas A&M this weekend. But that’s the Texas logo ESPN uses at the bottom right.
ESPN has been known to mix up sports logos from time to time. Earlier this year, ESPN used four logos in this graphic on college baseball coverage. But they got three of those logos wrong.
Hints: Clemson doesn’t begin with “T.” N.C. State isn’t represented by a “U.” And Miami is not the ‘Gators.
In November 2011, ESPN’s web folks used an Illinois logo in place of an Iowa logo…
…and in place of an Indiana logo. On the same day.
That seems like a difficult mistake to make. Since, after all, right smack in the middle of the Illinois logo, it says: “Illinois.”
In April 2012, WSVN — Channel 7 News in Miami — ran a story about the NHL playoffs involving the Florida Panthers. But instead of a Florida Panthers logo, it used the logo for Florida International University.
The big “FIU” might have been a clue.
A month later, the NBC affiliate in Los Angeles, KNBC, used a Sacramento Kings logo in place of a L.A. Kings logo in a story about NBA playoffs.
Probably the all-time worst logo screwup I’ve ever seen, however, wasn’t a sports logo and it wasn’t even American media.
German news TV channel N24 was discussing the U.S. Navy’s Seal Team Six, so someone at N24 apparently Googled to find a patch logo for Seal Team Six.
The problem: Long before the bin Laden story happened, the name “Seals Team VI” was already in use by someone. Namely, Star Trek role-playing fans.
Oh, yes they did.
Check out the Klingon skull at the bottom of the logo, surrounded by ceremonial Klingon bat’leth weapons. And the flying eagle up top carries a standard issue Starfleet phaser.
The bottom line here: Use all the sports logos and helmets you like. But make sure your copy desk looks ‘em over first.